Economic Impact

Diverse Erie Communications, Public Relations, and Website Partnership

Diverse Erie advances economic participation and opportunity across Erie County through research, convening, grantmaking, and systems-level collaboration. Its work sits at the intersection of data, lived experience, and community trust. As the organization matured, it needed communications and a digital presence that could clearly articulate why Diverse Erie exists, support governance and fundraising, and engage a wide range of stakeholders without diluting its mission.

Case Study:

Diverse Erie Communications, Public Relations, and Website Partnership

The Puzzle

Diverse Erie had established itself as a trusted, data-driven organization focused on economic equity and systems change in Erie County. As its work and visibility expanded, leadership and the Board recognized a growing need for a clearer, more cohesive public narrative—one that accurately reflected the organization’s mission, credibility, and long-term intent. Diverse Erie engaged Parker Strategy Group to serve as a strategic partner for communications, public relations, and website development, working alongside leadership and the Board.

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How we helped

Parker Strategy Group partnered directly with Diverse Erie leadership and the Board to provide integrated communications and digital support, including organizational messaging, public relations guidance, and website strategy and content development.

PSG worked to align narrative, voice, and digital structure—ensuring consistency across public statements, campaigns, and the organization’s website. Throughout the engagement, PSG functioned as a strategic extension of the organization, grounding communications decisions in governance priorities, credibility, and long-term positioning.

Diverse Erie’s strength lies in its systems-focused approach and its ability to translate complex economic issues into actionable insight. By clarifying the organization’s narrative and modernizing its website content, PSG helped ensure that Diverse Erie’s public presence accurately reflects the rigor, trust, and purpose behind its work.

How It Helped The Client

This partnership equipped Diverse Erie with a clear, consistent voice and a credible digital platform to support leadership, Board engagement, fundraising, and external partnerships. The organization now communicates with greater clarity and confidence—reinforcing its role as a trusted, long-term leader advancing economic opportunity in Erie County.

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